Built to help independent pizza shops compete and win
We believe independent pizza restaurants should never lose business because their technology falls short. Doughjo helps you compete on a level playing field with fast ordering, smart tools, and a platform designed specifically for pizza.
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Why we exist
Doughjo started with a simple problem. We loved ordering from local pizza places, but the online ordering experience was almost always frustrating. Menus were hard to navigate, modifiers did not work the way pizza kitchens worked, and the checkout flow made customers give up before placing an order. At the same time, large national chains were quietly growing their share of the market because their technology made ordering fast and easy.The realization was clear.
Independent pizza shops make better pizza, but they were losing customers because their online ordering tools could not keep up with the expectations customers now have. Technology was deciding winners and losers, not the quality of the food.
That felt wrong to us. Independent shops deserve software that supports them, not software that pushes customers away. They also deserve to keep their revenue instead of giving thirty percent to delivery platforms that add complexity without strengthening customer loyalty.
Doughjo was created to give these shops a modern ordering system that works the way pizza actually works. No friction. No confusing pathways. No lost sales because the interface gets in the way.
Leveling the playing field for independent pizza makers
Independent pizza shops should have the power to compete with national chains without sacrificing margins, control, or customer relationships. Doughjo helps customers order with ease, keeps your brand at the center of the experience, and gives operators clarity on what is working across the kitchen and the business. Our goal is simple. Help great pizza reach more people.
What sets Doughjo apart
These values define the way we work and why we are dedicated to helping independent shops thrive.
The best ordering interface for customers that provides all the features of Big Pizza.
Customers expect fast, clean, intuitive ordering. Independent shops should have access to that same level of quality.
Focused on the smaller pizza players.
Our platform is built specifically for independent pizza restaurants, not generic quick service menus. Pizza deserves its own approach.
Always on.
Your online store should be ready whenever your customers are ready. Reliable uptime creates trust and keeps orders coming in.
We are not Big Tech.
We are independently owned and operated. We do not take a percentage of your sales. We do not insert ourselves between you and your customers.
Builder and champion of independent craft
Brion Finlay brings twenty-five years of experience in software development for medical devices, where reliability and precision are essential. That background shapes how Doughjo is built. The platform must be dependable, consistent, and simple for both customers and operators.
Outside of engineering, Brion has a deep appreciation for food and wine. He has traveled through many of the great wine regions of the world, learning how small, independent producers create handcrafted products with care and intention. He sees that same spirit in independent pizza shops. Unique. Local. Crafted by people who take pride in what they make.
Brion is a husband, a father, and someone who believes small businesses deserve technology that works for them. Doughjo reflects that belief by helping independent shops stay competitive, profitable, and true to the craft that sets them apart.